Theorists applied

In the production of my piece I have made it essential to follow or merely subvert these peoples theories to abstain full potential on my piece.

Stuart Hall is responsible for the reception theory
Stuart Hall believes the audience interprets the text in different ways based on their background and philosophy. They either Adhere to the encoded text, challenge or subvert. I intentionally planned this, by using an unconventional female character as my main character, for the post modern aspect of my video, and this will play a big part on my audience, with research mainly females agreed with this, there were some males, but males typically challenged the idea

Jean Baudrillard is the theory of postmodernism and hyper reality
This is quite simple for me, I merely wanted a post modern text, and I have simply used ideas that are unconventional and applied them to my piece to fit this, I haven't used any pastiche, but merely the indie genre, I have used new representation of characters, only occurring in post modern texts, post modern is the idea that you challenge modernist ideas/conventions.

Roland Barthes beholds the semiotics theory
Signs are important, they allow the audience to denote ideas based on what is coded in front of them, I have placed slight enigmas in how I have composed my text shots, and how I have portrayed my protagonist/archetype and the order in which my shots are edited, in an illustrative way, to link lyrics to visual ONLY in some instances.
The song choice itself, is a slight semiotic/enigma.

Laura Mulvey boasts the male gaze theory.
Laura, merely believes women are meant to be gawked at in the media, hence the "male gaze" that they are presented sexually, in this case I have subverted her idea, and not portrayed her in the way she believes, this for me is new, as it challenges modernist ideas, and boost confidence for the female image, a slight type of feminism - societal group in this post modern culture.